Download E-books Copy Chasers on Creating Business-To-Business Ads PDF

By Edmund Lawler

Create advertisements that amaze, allure, amuse, and promote. Ten award-winning advertisements are scrutinized by way of "The replica Chasers", a panel of specialists whose cogent analyses were the best-read characteristic of commercial advertising journal for over 50 years. you will see how each one advert illustrates one of many 10 "golden principles" of compelling business-to-business replica.

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